The Euro 2016 Social Media Machine Just Kicked Off

We’re just days away from the start of Euro 2016 and already Social Media is grabbing the headlines. Euro 2016 Social Media activity is predicted to blitz previous tournament figures as brands invest more online, and the power of the connected consumer continues to impact on the sporting world in a big way. Social Media, together[…]

Prince Tributes and Online Advertising

As part of Google’s Squared Online community I’ve had some fantastic conversations with people all over the world about what constitutes good and bad digital marketing. A conversation I was involved in this week was started by an article on the Guardian’s website about a slimming pill ad that got over 200 complaints. It got[…]

Local Council Social Media – Case Study

Social Media Helping The Local Community Ramsey Parkeston Parish Council wanted to start using Social Media to deliver relevant information to the local community in more efficient manner. They were aware of the benefits of getting involved in Social Media but were also aware of the pitfalls, as highlighted in many recent news stories, so were[…]

Digital Lives – Teenage Pregnancy

I’ve been going to Google hosted events for almost 10 years, they are always informative and I’m always blown away by the insights they have with regard to how all things digital are impacting on our lives. Whether it’s the fact that people reach for their mobile phones before they even get out of bed[…]