The Euro 2016 Social Media Machine Just Kicked Off

We’re just days away from the start of Euro 2016 and already Social Media is grabbing the headlines. Euro 2016 Social Media activity is predicted to blitz previous tournament figures as brands invest more online, and the power of the connected consumer continues to impact on the sporting world in a big way. Social Media, together[…]

Prince Tributes and Online Advertising

As part of Google’s Squared Online community I’ve had some fantastic conversations with people all over the world about what constitutes good and bad digital marketing. A conversation I was involved in this week was started by an article on the Guardian’s website about a slimming pill ad that got over 200 complaints. It got[…]