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One day we decided to do it for ourselves…it’s a bit more complicated than that but if you’re looking for a soundbite, there it is. I reckon it’d look good on the poster for the film as well…maybe, one day. When you work with someone for a long time one of two things inevitably happen, you either become best mates or you cross the road to avoid each other in the street. Luckily the guys at Sky Blue Toffee became best mates, and more than that they recognised that each had skills which weren’t being acknowledged or put to good use. It wasn’t by design, that just happens sometimes, the thing is, once you realise that, it’s like taking the red pill, there’s no going back. You start to ask yourself questions, and one question leads to another. What is my job on the planet? What is it that needs doing, that I know something about, that probably won’t happen unless I take responsibility for it? Deep? Maybe. Too deep? Never. Our aim at Sky Blue Toffee is to be better than yesterday, to keep learning, to challenge ourselves and the people we work with. We believe that’s how you achieve great things. This is just the beginning…
% of internet users use Instagram
% of Facebook’s revenue comes from mobile advertising
% of web users will look towards social media when making a purchase
% of smartphone owners ages 18-44 say they can't recall the last time their smartphone wasn't next to them
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The single biggest problem in communication is the illusion that it has taken place
NEWS, VIEWS & OPINIONS
IT'S WHAT YOU LEARN AFTER YOU KNOW IT ALL THAT COUNTS
It’s just 9 days now until the Larking Gowen Ipswich Half Marathon…and Sky Blue Toffee will be there! After three months of training (I’m not counting the 2 weeks off with a sprained ankle) I’m hoping to complete the course in a respectable time and also raise some money for a local charity that’s doing great[…]
We’re just days away from the start of Euro 2016 and already Social Media is grabbing the headlines. Euro 2016 Social Media activity is predicted to blitz previous tournament figures as brands invest more online, and the power of the connected consumer continues to impact on the sporting world in a big way. Social Media, together[…]
For as long as I can remember, any new announcement from Google has included a liberal serving of ‘mobile’ spin, so much so that it’s become a bit of a running joke around the office…this is the year mobile takes over…but the thing is, they are right, they have always been right, and at the Google[…]
As part of Google’s Squared Online community I’ve had some fantastic conversations with people all over the world about what constitutes good and bad digital marketing. A conversation I was involved in this week was started by an article on the Guardian’s website about a slimming pill ad that got over 200 complaints. It got[…]
I’ve been going to Google hosted events for almost 10 years, they are always informative and I’m always blown away by the insights they have with regard to how all things digital are impacting on our lives. Whether it’s the fact that people reach for their mobile phones before they even get out of bed[…]
Last week Sky Blue Toffee took part in a Careers Afternoon at a local school. The event was designed as an introduction to the world of work, and participants from a wide variety of businesses took part. For our part we decided to introduce pupils to the world of data, that is after all what we[…]
I woke up this morning to the news that Glen Frey, guitarist and singer with The Eagles had died. It hasn’t been the best start to 2016 for fans of classic rock*. It follows last week’s news about David Bowie, which quite rightly got lots of attention online and offline. Both men played a part[…]
The Holy Grail of Paid Search Understanding your product and anticipating what your audience search for is the Holy Grail of PPC account management. If you get these two things right then success will come your way. Sounds simple? Well it is and it isn’t. If you know what people type when they are looking[…]